Honest Pricing
We’re committed to pricing transparency. Each XOÀI Pack costs us $31 to buy from the factory, which is about 28% of the final price. After that, you help cover 47% in shipping, marketing, administration, and platform costs, and a 27% margin to grow our brand.
We sell our pack for $110. Other brands charge $200+ for products that use the same technical materials we do - ECOPAK, TPU-coated ripstop, and EVA foam. Not convinced? Look it up.
So where is the extra money going? Most brands buy bags from factories for $20-30 - we’re on the high end of that. But they tack on massive margins and oversized overheads. That’s why nobody wants to share pricing. You’re not paying for better gear, you’re paying for fluff.
Why does the bag cost $110?
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The unit cost we purchase from our vendor, FFG. Includes material, labor, overhead and profit for FFG. This is considered a high unit cost because we keep a low MOQ and use premium materials.
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What it costs to get the backpack to the customer.
Marketing and Admin (20%): $21.80
Platform Fee (10%): $10.90
Tariffs (17.9% of factory price): $5.60
Warranty (5%): $5.45
Contingency (5%): $5.45
Shipping is calculated separately because there are different rates for different regions.
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This is what we take to stay in business.
Shipping is calculated separately because there are different rates for different regions.
Note: Costs change — materials, shipping, and fees all fluctuate. What we’ve shared here is our best estimate. As XOÀI grows, we’ll keep updating these numbers to stay as transparent as possible.